"Belt and Road Initiative" opportunity for the toy industry enterprise vitality

2017-07-18

With the slow recovery of the international economy, the import and export situation of China's foreign trade enterprises has improved. Among them, toy exports rose sharply year-on-year.

China Customs Administration statistics show that in May this year, China's toy exports 13 billion 940 million 140 thousand yuan. 1~5 months, China's total exports of toys 52 billion 270 million 310 thousand yuan, compared with the same period last year, a substantial increase of 54.8%.

As a major exporter of toys, "The Belt and Road construction on China's toy enterprises to expand the international market affect the geometry of the industry, each one airs his own views.

Labor cost pressure

"Toy export growth by artificial small wooden toys, electric toys, plastic toys, plush toys with Bibb much." The company's exports are slightly better this year than last year, according to Mei Meng, chairman and general manager of Nantong Yu Yue craft toys Co., Ltd., who has been in the toy industry for nearly 40 years.

Nantong Yu Le Toy Co. Ltd. is a company specializing in plush toys and products design, production and sales enterprises baby cloth, main companies in Disney, Primark, Argos, Kaufland, WAL-MART and Zhi higher. The "eurofield (excellent noufi)" trademark has been registered in the United States, Chinese, EU, Japan and other 14 countries and regions.

When it comes to export growth, Mei said decades ago, adorable, 2:8 is about making toys processing labor costs and raw material ratio, now on the contrary, not only the high proportion of labor costs, but also to the annual growth rate of 10% to 20%. Enterprise of plush toys and plush toys are typically labor-intensive products, labor wages accounted for a very high and sustained growth will inevitably increase the cost, the price increase will naturally drive substantial growth in exports.

But Mei Meng told reporters that because of the fluctuation of the RMB exchange rate and the impact of the aging of enterprise employees, the growth of the export of enterprises has not led to a significant increase in profits.

The general manager of Nanjing delta toy gift Limited company Chu Jianping earlier in an interview with this reporter also said that the increase in labor costs and the lack of human resources to enable enterprises to face pressure.

"Belt and Road Initiative" opportunities

"The Belt and Road" in the construction of a variety of products and target customers for the diversified enterprises in the international market provides new opportunities for development. The scope of products involved in textile and clothing, toys, electronics, medicine, shipbuilding and other fields of the import and export trading company in Jiangsu high hope international group Zhongding Cmi Holdings Ltd deputy general manager Li Fei said, "The Belt and Road construction enterprise to bring a new development opportunity. On the one hand, to meet customer demand, the export products of enterprises will be more diversified; on the other hand, enterprises to set up factories in South Asia, Southeast Asia and other developed regions, such as Europe and the United States of China can bypass trade barriers, orders can be more flexible, to provide more choices to customers at the same time, the competitiveness of enterprises will be improved.

Eurofield's destination is America, Britain, France, the current "The Belt and Road construction in promoting the situation in Europe is becoming increasingly clear, Mei adorable plush toys believe market heating up period.

For toy enterprises, the tax policy has a great impact on enterprises. Cloth toys mainly rely on sewing machines and hand crafted, the profit is meager profit. Mei Meng believes that if you can put cloth toys classified into textiles, given some tax rebates and other preferential policies, cashmere cloth toy export business development will be of great benefit.